Tuesday, 19 June 2012
Microsoft's Surfaces And Why I Always Fall For the Hype
What better way to start than with a cartoon about my own stupid belief in marketing spin? I don't honestly think I've ever noticed that a razor gives me the 'closest shave ever' yet I still refuse to stick with the old fashioned single blade razor.
I'm even worse when it comes to technology. I've just spent half an hour being wowed by some of the best sales people in the business. I've been watching Microsoft's launch for their newest product.
‘Microsoft Surface’. So, okay, I'm very gullible. I don't hate the title for their new tablet as much as I expected I would. Frankly, anything that doesn’t contain the word ‘iPad’ sounds like a cheaper alternative. However, having watched their presentation, I’m not so sure that it’s a bad name or a bad product. The ability to run Windows software (at least, in the costlier version of the Surface) really does attract me and I quite like the integrated kickstand. (After all, they say it has the same mechanism as the door on luxury car...) Having spent an eternity trying to find a good stand for my old iPad and then even more trouble to find a keyboard that works with it, I actually like the fact that Microsoft are aiming their product at somebody like me.
Of course, a downside of this is that one of the Surfaces seemed to crash or stop working during the presentation, which suggests that it might well have a few of the characteristic ‘undocumented features’ familiar to anybody who works with Windows. However, being an ex-convert to Apple machines, who enjoyed using one of those domed iMacs for a while and then grew tired of its very closed and limited ecosystem, I’m now a fully-fledged convert back to Windows. I love Windows 7 and look forward though have a few doubts about Windows 8 (I think it might be too radical). Most of all, I am happiest when hardware allows me to do what I want with it, rather than what it thinks is most appropriate to me.
All of which makes it sound like I’ll be first in the queue for a Surface. I won’t. They’ll cost an arm and a leg, and, financially speaking, I have neither. However, a man can dream, can't he? Or in my case, salivate over his keyboard whilst licking the screen…
Okay, back to work now. I want to finish a caricature I was working on last night. It might appear here later on. It might not. The problem with caricatures is that I usually finish them, proud at capturing a likeness, of Tom Cruise perhaps, hand it to somebody and they’ll say: ‘you’ve really captured the essence of Charlie Sheen’. Later today, I might post my picture of Charlie Sheen. Then again, I might not. We will just have to see…